How do you maintain marketing impartiality in competing spaces?
This is a question that comes up quite often “if you offer marketing to similar attractions, isn’t there a conflict of interest there?” You would be 100% right in thinking that, we never market attractions against each other. We manage this by never taking on similar attractions in the same county or regions.
Say, for example, 2 or more farm parks in Dorset want us to run their marketing. We will only take on one of them due to them both competing in the same space. For larger attractions like theme parks with a UK wide audience that get customers traveling to them from a further distance, we take this on a case by case basis depending on the campaigns required. This ensures that we can do our best for each client and not have any ulterior motives in the decision process.
So how do you decide who to work with?
This depends, it’s generally first-come, first-served but we do expect certain things from our clients to help us progress and make a big impact. Clients who don’t really show a drive to be the best attraction are hard to support from a marketing perspective.
We like to work with pro-active businesses that are really looking to thrive online and work with us to create something unique. We offer a very personal and affordable approach to marketing which allows you to build your SEO, social reach, and paid advertising.
Want to discuss a marketing campaign?
If you want to discuss your online marketing or content then please feel free to get in contact using the form below with some details. Then from there, we can arrange to set up a phone, Zoom, or Skype call to further discuss your requirements.