Entertain and Engage Your Visitors
Video marketing is a hugely powerful platform to leverage your attraction, its the perfect medium. It allows you to connect directly with your audience by telling them a story about your attraction and giving them an engaging inside look at what you have to offer.
There are still many other valid methods of marketing a business, video marketing is just another string in the bow. Gone are the days when you would have to run ads in between TV shows where you think your target audience might be watching. Now you can take highly engaged audiences who love you what you do and place your content right in front of them, wherever they are.
Video Marketing Costs
The barrier to entry for digital video marketing is much lower than traditional TV advertising. Rather than just having to pay a large fee upfront and hope that it works, online video advertising works in a much more manageable way. The cost per view and cost per click models allow for businesses to do some testing before upping their ad spends to see what is working and what needs improvement.
Tracking leads and conversions
One of the most valuable parts of modern video advertising is the tracking element. With television, everything was really just promotion based, because there was no real way to track any customers from it. Platforms like Google Video Ads allow you to monitor marketing funnels and conversion tracking. This allows you to keep creating the right types of video ads and show them to the right audiences.
Youtube Usage Stats
Video networks like Youtube have a huge and highly engaged audience for you to market to. Below are a couple of top-level Youtube statistics from this year.